Case Studies

🏥 About the Client

Client: Meta Clinic

Location: BurJuman, Dubai

Industry: Dental & Aesthetic Clinic

Service Provided: GTM Strategy & Performance Marketing

Meta Clinic is a Dental & Aesthetic Clinic located in the competitive healthcare hub of Burjuman, Dubai. The clinic began its operations in December 2022 and aimed to establish itself as a trusted provider of cosmetic and dental treatments in an area saturated with well-known competitors.

🎯 Client Goals

Patient Acquisition & Retention

At the core of what we do is helping healthcare providers grow by acquiring new patients and retaining existing ones. We use a strategic blend of digital marketing channels—including social media, search engines, and targeted campaigns—to promote services and reach the right audience. From identifying potential patients to guiding them through the decision-making journey, we focus on turning interest into real bookings. But our work doesn't stop there—we also help maintain long-term engagement to ensure patients keep coming back, building a foundation of trust and continuity for your practice.

Establish strong brand awareness within a 40 km radius of the clinic.
Position Meta Clinic as one of the top Aesthetic & Dental Clinics in the Burjuman area.
Generate consistent leads and inquiries from nearby regions.

Increase conversion rate of leads to paying patients — a major challenge for new clinics.

💡 Our Approach

1. GTM (Go-To-Market) Strategy

Developed and launched a multi-phase marketing plan for the clinic’s grand opening.
Ran targeted brand awareness and reach campaigns across social media and Google platforms to cover the entire 40 km radius.

2. Competitor & Market Analysis

Analyzed other clinics in Burjuman and Al Karama that were popular among local residents.
Built custom audience sets based on the competitors’ followers and digital activity.

3. Inauguration Campaigns

Rolled out exclusive inaugural offers to drive high initial footfall.
Created urgency and FOMO (Fear of Missing Out) in the messaging.

4. Customer Data Strategy

Developed a structured customer database with insights into customer behavior, preferences, demographics, and treatment interests.
Categorized users based on treatment type, location, spending behavior, and previous interaction with other clinics.

5. Remarketing Campaigns

Leveraged the website traffic (~2000+ visitors) for remarketing via Facebook, Instagram, and Google Display Network.

Focused on turning one-time visitors and offer-buyers into repeat and loyal customers.

📈 Achievements

✅ Brand Visibility: Established strong brand recall in the local community through continuous visibility.
✅ Website Traffic: Attracted 2000+ website visitors during the first phase of campaigns.
✅ Conversion Rate: Achieved a 25% conversion rate from all Ads run.
✅ Digital Dependency: 52% of all patients acquired through digital campaigns.
✅ Competitive Wins: Successfully acquired customers who were earlier visiting competing clinics in the same area.