An AI Based Healthcare Marketing Agency

Case Studies 

Case Study 1

About the Client

Houston Clinic
Dubai , UAE
Medical & Dental Clinic
Meta Ads & Local SEO

Meta Clinic is a Dental & Aesthetic Clinic located in the competitive healthcare hub of Burjuman, Dubai. The clinic began its operations in December 2022 and aimed to establish itself as a trusted provider of cosmetic and dental treatments in an area saturated with well-known competitors.

About the Client
Houston Clinic is a well-established Medical & Dental Clinic located in the heart of Al Barsha, one of Dubai's busiest areas. Since launching in February 2020, the Clinic has grown steadily and caters to a diverse Patient base seeking both Medical & Dental Services.
The Challenge
The clinic was relying heavily on Offline Marketing, which had become inefficient and expensive. They needed a digital strategy that would:
- Consistently generate High-Quality Leads
- Lower Irrelevant Inquiries
- Improve their messenger Conversion Rate
- Reduce their Marketing Spend
Client's Goals
1. Generate 100-120 Qualified Leads per day for Dental & Health Packages
2. Keep irrelevant Leads below 10%
3. Achieve a Lead-To-Message Conversion rate above 20%
Our Approach
We designed a comprehensive Performance Marketing Strategy with a Low-Margin, High-Volume mindset to deliver consistent Patient Inquiries.
Platform & Strategy Audit
- Identified key issues in their existing Ad Targeting and Creative Strategy
- Current Campaigns were reaching the wrong Audience at a High Cost
- Found an imbalance in Ad spend - more budget was allocated to low-demand services, while high-demand, affordable treatments were underpromoted
Strategic Shift: Low-Margin, High-Volume Model
We focused on services priced under AED 500 that were in High Demand, aiming to drive a larger volume of Inquiries with a higher probability of Conversion.
Implementation Breakdown
Google My Business: Optimized with Targeted Keywords for local SEO improvements
Meta Ads: All existing ads were paused; we launched new Audience segments and communication
Initial Strategy
Ad Objective Shift: Moved from Reach Campaigns to Engagement & Conversion-Focused Ads
Messenger Optimization: Implemented conversion-driven templates to streamline responses and increase Booking Rates
Achievements & Results
Monthly Leads: Generated a consistent Leads of 2500-3000 count Conversion Rate: Maintained at 18% for first follow-up and upto 34% by final follow-up
Cost Per Lead (CPL): Stayed under AED 5 ( Overall CPL ) , with 80% of leads between 2 - 2.30 AED
Key Takeaways
- Laser-Focused Targeting of High-Demand, Affordable services can drive large volumes of inquiries at Low Cost
- A refined communication strategy improves conversion and reduces irrelevant leads
- Local SEO + Paid Performance Ads is a powerful combination for Healthcare Clinics looking to scale

Case Study 2

About the Client

Meta Clinic
Dubai , UAE
Dental & Aesthetic Clinic
GTM , Meta Ads , Local SEO
About the Client
Meta Clinic is a Dental & Aesthetic Clinic located in the competitive Healthcare hub of Al Karama, Dubai. The Clinic began its operations in December 2022 and aimed to establish itself as a Trusted Provider of Cosmetic and Dental treatments in an area saturated with well-known competitors.
Goals Given By The Client
Establish Strong Brand Awareness within a 40 km radius of the Clinic.
Digitally Position Meta Clinic as one of the Top Aesthetic & Dental Clinics in the Al Karama Region.
Generate consistent Leads and Inquiries from nearby regions.
Increase Conversion Rate of Leads to Paying Patients — a major challenge for new clinics.
Our Approach
1. GTM (Go-To-Market) Strategy
Developed and launched a Multi-Phase Marketing Plan for the clinic's grand opening.
Ran targeted Brand Awareness and Reach Campaigns across Social Media and Google platforms to cover the entire 40 km radius.
2. Competitor & Market Analysis
Analyzed other Clinics in Burjuman and Al Karama that were popular among local residents.
Built custom audience sets based on the competitors' followers and Digital Activity.
3. Inauguration Campaigns
Rolled out Exclusive Inaugural Offers to drive high initial footfall.
Created Urgency and FOMO (Fear of Missing Out) in the Messaging.
4. Customer Data Strategy
Developed a Structured Customer Database with insights into Customer Behavior, Preferences, Demographics, and Treatment Interests.
Categorized users based on Treatment Type, Location, Spending Behavior, and Previous Interaction with other Clinics.
5. Remarketing Campaigns
Leveraged the website traffic (2000+ visitors) for remarketing via Facebook, Instagram, and Google Display Network.
Focused on turning One-Time Visitors and Offer-Buyers into Repeat and Loyal Customers.
Achievements
Brand Visibility:
Established strong brand recall in the local community through continuous visibility.
✅ Website Traffic:
Attracted 2000+ website visitors during the first phase of campaigns.
✅ Conversion Rate:
Achieved a 25% conversion rate from most of the Ads run.
✅ Digital Dependency:
52% of all patients acquired through digital campaigns.
✅ Competitive Wins:
Successfully acquired patients who were earlier visiting competing clinics in the same area ( As per the data provided by the clinic )

Case Study 3

About the Client

Nahas Skin Clinic
Calicut, India
Dermatology & Aesthetic Clinic
Content Marketing & Local SEO
About the Client
Nahas Skin Clinic is a well-established Dermatology and Cosmetic clinic based in Calicut, Kerala. Known for their advanced treatment technology and expertise in skin care, they offer a wide range of Dermatological and Aesthetic services. Despite their potential, their digital presence was minimal, with Limited Content and Low Visibility on Local Searches.
Client Goals
Improve visibility on Google Search (Local SEO) against rising competition.
Build brand trust and authenticity by actively publishing content across Social Media Platforms.
Increase Inquiries and Footfall to the Clinic organically.
What We Did
Improve visibility on Google Search (Local SEO) against rising competition.
Build brand trust and authenticity by actively publishing content across Social Media Platforms.
Increase Inquiries and Footfall to the Clinic organically.
Local SEO Optimization
Google My Business Optimization: We fully optimized their GMB profile with high-performing Local Keywords, proper categories, updated photos, and accurate business details.
Review Management: Took charge of replying to customer reviews and embedded relevant keywords into those responses to improve Local Ranking and Trust Signals.
Content Marketing Strategy
Designed a content plan focused on both brand visibility and treatment awareness.
Created Reels, Videos, Carousels, and Educational Content about popular treatments like PRP, Hydrafacial, Laser Hair Removal, and more.
Highlighted the Clinic’s Advanced Equipment, positioning them as one of the most technologically equipped skin clinics in Kerala.
Promoted Doctors and Specialists as expert figures to build trust and credibility.
Achievements
Ranked #1 on Google for key terms like “Skin Clinic in Calicut”, “Hydrafacial Calicut”, “PRP Calicut”, and “Laser Hair Removal Calicut”.
Saw a noticeable increase in Organic Inquiries through Google GMB and Social Media.
Strong Community Engagement and improved Follower Growth across Social Media platforms.
Built a solid, trusted Brand Image in the local market.
Patient Visits increased significantly, especially for high-margin treatments.
Note:
The case studies featured here represent only a selection of our work. We have delivered impactful results to many other healthcare clients; however, due to confidentiality agreements and client preferences, some case studies are not publicly displayed. Additional examples can be shared upon request.
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